Campaign Focus · Sunsilk XBS · WASH & CRE
Flight efficiency vs Thailand benchmarks
Unilever |
Four expired awareness flights, Apr–Jun 2026. All missed market cost. Blended CPM ฿38.5 vs ฿12 (+221%). Video CPV ฿0.57 vs ฿0.33 (+72%).
| Flight | Objective | Spend | Impressions | CPM | vs ฿12 | CPV | vs ฿0.33 |
|---|---|---|---|---|---|---|---|
Apr X2 20–30 Apr | Video views | ฿25,210 | 959k | ฿26.3 | +119% · 2.2× | ฿0.40 | +23% · 1.2× |
May X2 1–31 May | Video views | ฿283,888 | 6.28M | ฿45.2 | +276% · 3.8× | ฿0.59 | +78% · 1.8× |
May X3 12–31 May | Reach | ฿100,497 | 1.07M | ฿93.7 | +680% · 7.8× | — | — |
Jun X3 2–30 Jun | Reach | ฿127,500 | 5.64M | ฿22.6 | +88% · 1.9× | — | — |
| Total / blended | 4 flights | ฿537,095 | 13.96M | ฿38.5 | +221% · 3.2× | ฿0.57 | +72% · 1.7× |
Takeaway. No flight beat CPM ฿12 or CPV ฿0.33. May Reach X3 is the outlier (฿93.7 CPM, 7.8× bench). Closest: Apr video CPV ฿0.40 (+23%) and Jun Reach CPM ฿22.6 (+88%). May video absorbed 53% of spend at 7.5 frequency.